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IN THE DISTRICT COURT OF SHAWNEE COUNTY, KANSAS
DIVISION TWO
STATE OF KANSAS, ex rel.,
CARLA J. STOVALL,
Plaintiff,
vs.
MICHAEL C. COOPER, et al.,
Defendants.
SUPPLEMENTAL BRIEFING OF DEFENDANTS
ON ISSUES IDENTIFIED BY THE COURT
The Court has requested supplemental briefing on issues
related to the structure of Renaissance TTP, the products
and services sold by Renaissance TTP and the remedies available
to the Court. See Hearing Transcript of February
27, 2001, at 44: 21-25, 45: 1-8. Defendants address each
of these issues in turn./
Issue One Is Renaissance TTP a legitimate network
marketing company?
The Kansas Legislature has defined a pyramid promotional
scheme as "any plan or operation by which a participant
gives consideration for the opportunity to receive compensation
which is derived primarily from any person's introduction
of other persons into participation in the plan or operation
rather than from the sale of goods, services or intangible
property by the participant or other person introduced into
the plan or operation." K.S.A. § 21-3762(a) (emphasis
added). A pyramid scheme exists under K.S.A. § 50-626(b)(1)(E)
where the sale of products and services are incidental, and
participants earn compensation primarily through the recruitment
of other participants unrelated to the sale of products and
services. State ex rel Sanborn v. Koscot Interplanetary,
Inc., 212 Kan. 668, 675-76, 512 P.2d 416 (1973). In Koscot the
promotional material clearly indicated that participants
could reap great profits without the sale of products based
on the sale of positions in the company, 212 Kan. at 672.
This is directly contrary to the evidence in the instant
case by the Plaintiff's witnesses, Kennedy, Butler, and LaPietra,
who all testified they expected to be compensated only for
the sale of the TRS System and tax services and not for recruitment.
Plaintiff's witness Christa Moussa testified that IMAs are
compensated only upon the sales of the TRS System and tax
services, and not from recruitment.
When considering whether an illegal pyramid scheme exists,
the basis of compensation is given paramount consideration.
For example, the Ninth Circuit has declared as the sine
qua non of a pyramid scheme "the right to receive
in return for recruiting other participants into the program
rewards which are unrelated to sale of the product to ultimate
users." Webster v. Omnitrition International, Inc.,
79 F.3d 776, 781 (9th Cir. 1996). A legitimate network marketing
company, on the other hand, ".includes a system of distributing
products or services in which each participant earns income
from sales of a product to his or her downline and also from
sales to the public." Federal Trade Commission v.
Five-Star Auto Club, Inc., 97 F.Supp.2d 502, 531 (S.D.N.Y.
2000).
Courts have articulated the reasons for this key distinction
between legitimate network marketing companies and illegal
pyramids. "As is apparent, . recruitment with rewards
unrelated to product sales, is nothing more than an elaborate
chain letter device in which individuals who pay a valuable
consideration with the expectation of recouping it to some
degree via recruitment are bound to be disappointed." In
re Koscot Interplanetary, Inc., 86 F.T.C. 1106, 1180
(1975), cert. denied, 519 U.S. 865 (1976).
Such schemes, as a matter of economic and mathematical certainty,
are doomed to eventual failure; and no matter when the point
of failure is reached, the number of latest recruits will
grossly exceed the sum of all prior recruits. The futility
of a recruitment scheme is that the greater number of recruits
can earn no commissions because of market saturation. State
ex rel. Sanborn v. Koscot Interplanetary, Inc., 212 Kan.
at 675-676.
Decisions by the Federal Trade Commission in Koscot and Amway
Corporation, Inc., 93 F.T.C. 618 (1979) are in accord
with Kansas law. The "Amway criteria" are recognized
elements which distinguish legitimate network marketing
companies from illegal pyramids because they promote retail
sales. See United States v. Gold Unlimited, Inc.,
177 F.3d 472, 483 (6th Cir. 1999); State ex rel. Ieyoub
v. Phipps, 634 So.3d 51, 53 (La.Ct.App. 1994); State
ex rel Stratton v. Sinks, 741 P.2d 435, 440 (N.M.Ct.App.
1987); State ex rel. Miller v. American Professional
Marketing, Inc., 382 N.W.2d 117 (Iowa 1986); Schrader
v. State, 517 A.2d 1139, 1147 (Md.Ct.Spec.App. 1986).
In deciding Amway, the F.T.C. contrasted Amway with
companies which had been found to be illegal based on recruitment
compensation unrelated to sales of products and services.
The Amway decision found the following factors significant
in determining Amway was not a plan where participants purchase
the right to earn profits by recruiting other participants,
who themselves were interested in recruitment fees rather
than the sale of products: (1) large sums were not charged
to become a distributor, (2) performance bonuses were connected
to product sales, (3) repurchase of excess inventory and
(4) the sale of products to end-line consumers is mandated. See Amway,
93 F.T.C. at 698-701.
And so it is with Renaissance TTP. On these points, the
evidence is unequivocal. (1) Large sums are not charged by
Renaissance TTP to become a distributor. The company charges
$29.00 for the "Starter Kit" which is information,
not a product for sale to end purchasers. (2) Performance
bonuses are connected exclusively to product and service
sales. All commissions are based on the movement of product.
No witness testified they expected to be paid for referrals.
In contrast, the Plaintiff's own witnesses, Kennedy, Butler,
LaPietra and Moussa, all testified they anticipated selling
the TRS System and tax services to the public and their downlines.
While he did not need the deductions, Mr. LaPietra testified
he joined Renaissance to offer the products and services
to others who needed tax advice. Even Mr. Fitzpatrick testified
that all the people indicated by Mr. LaPietra's diagram (Plaintiff's
Exhibit 96) were selling the TRS System and monthly tax services.
(3) There is no evidence of excessive inventory requirements.
The TRS System is drop shipped from the company to IMAs eliminating
any need for large inventories. The Renaissance TTP buy-back
policy of 100 per cent refund within one month and 90 percent
within one year also works against inventory requirements.
(4) Sales of TRS Systems and tax services are required before
compensation is earned. The testimony was clear that no IMA
earns any compensation from his or her down line until his
or her business center is qualified by the sale (in a given
month) of one TRS System and at least $100 in monthly tax
services to at least six non-IMA end-line customers. After
qualification of the business center, an IMA may earn compensation
from the sales of the TRS System and monthly tax services
by persons in his or her down line./ An IMA cannot earn compensation
from the sale of referral positions in Renaissance TTP.
The criteria identified by Dr. Charles King (Defendants' Exhibit
2) are simply expressions and expansions of the Amway standards.
Dr. King testified Renaissance TTP met all criteria of legitimacy.
He further testified that, in his opinion, the failure to
meet any particular criterion does not mean a company is
an illegal pyramid. Rather, the criteria must be viewed in
totality as network marketing companies, as all companies,
evolve over time. The salient question is whether the company
is progressing toward full implementation of the criteria.
On the key issue, however, the evidence is clear from all
witnesses: Renaissance TTP compensates based on sales of
products and services; not from recruitment unrelated to
the sales of products and services./
Issue Two Are the TRS System and tax services
legitimate products and services which have intrinsic value?
The Plaintiff admits Renaissance TTP's product has intrinsic
value. See Hearing Transcript of February 27, 2001,
at 5: 4-7. No testimony was presented that the price for
the TRS and tax services was excessive. Dr. King and Mr.
Heatley testified the price of the product and services reflected
their value./
The presence of intrinsically valuable products or services,
however, is tied to the risk of market saturation and supports
the absence rather than presence of an illegal pyramid. In Federal
Trade Commission v. Five-Star Auto Club, Inc., 97 F.Supp.2d
502, 531 (S.D.N.Y. 2000), the court determined there is no
certainty of collapse where the sale of goods or services
produce adequate revenues to cover production costs, marketing
expenses and the promised rewards for recruiting new participants.
In the instant case, Christa Moussa and Dr. Charles King
both testified the sales of products and services were sufficient
to cover the overhead expenses of Renaissance TTP. There
is no evidence to the contrary. The sale of products and
services with intrinsic value supports the contention that
compensation is based upon sales rather than recruitment
unrelated to the sale of products and services.
Dr. King testified that legitimate network marketing companies
market legitimate goods and services. The issues are: (1)
is the product clearly defined, (2) does the product generate
value to the consumer and (3) is there a guaranty of satisfaction?
The Renaissance TTP product, the TRS System and tax services
meet this criteria.
The TRS System is a primer for properly documenting and
conducting a home based business with a profit motive. As
both tax experts testified, the TRS is replete with citations
and quotations to the Internal Revenue Code, Revenue Rulings
and court cases. The evidence is that the TRS was developed
by qualified persons. The Plaintiff's position that the information
is not complete/ ignores defendants' understanding that the
TRS is not meant as a substitute for the Code. To meet the
Plaintiff's criteria, the entire Code should have been reproduced.
Mr. Ramberg admitted that the footnote references in the
TRS manual (Defendants' Exhibit 6) were substantially accurate.
Direction is given in the TRS and accompanying tapes and
materials that one should consult with a tax professional
if there are questions. For example, on the first page of
the TRS Manual which is a part of Defendants' Exhibit 6,
the following appears: "Readers of this material must
counsel with their own personal advisors in the areas discussed
herein in order to ensure proper implementation of ideas
outlined herein." The W-4 Exemption Increase Estimator
(contained in Defendants' Exhibit 6) states it is for marketing
purposes only. It further states: "Before making any
change to your W-4, consult with one of thousands of tax
professionals who are affiliated with the TaxPeople.net." Further,
the Estimator states: ". . . any significant change
in business profits or your family situation will necessitate
a reevaluation of your W-4 status. You should review your
W-4 quarterly." The Plaintiff also chooses to ignore
the roles of the monthly tax services and the Affiliated
Tax Professional Network in supporting the overall product
sold by Renaissance TTP.
The Plaintiff wholly failed in its burden to show even one
instance in which Renaissance TTP failed to provide tax services
or attend a tax audit when requested. The evidence presented
by Jesse Cota was that the Renaissance Tax Team appeared
when requested for one hundred audits. Forty-one of the audits
resulted in no adjustment or a refund. The remainder resulted
in some adjustment, but no evidence was presented which suggested
the adjustment was the result of bad advice or services given
by Renaissance. Mr. Cota further testified that Renaissance
audit representation is available for two years prior to
an individual signing up for tax services with Renaissance,
if, at the time the individual receives an audit notice,
he or she is paying for audit representation services.
Plaintiff's witness, Mr. Ramburg, opined that Renaissance
TTP's business is unlawful because it is simply "marketing
tax avoidance" and therefore is a sham transaction.
Mr. Ramburg is wrong, based on the law and the evidence in
this case. Mr. Ramburg's opinion/ seeks to blur the well
recognized legal distinction between tax evasion and tax
avoidance. See Helvering v. Gregory,
69 F.2d 809, 810 (2d Cir. 1934), aff'd 293 U.S. 465
(1935) ("[A] transaction, otherwise within an exception
of the tax law, does not lose its immunity, because it is
actuated by a desire to avoid, or, if one choose, to evade,
taxation . Any one may so arrange his affairs that his taxes
shall be as low as possible ."). To evade a tax means
to escape paying a tax by a means other than lawful
avoidance. Eighth Circuit Model Jury Instructions, §6.26.7201
(2000); Distinctive Theaters of Columbus v. Looker,
165 F.Supp. 410, 411 (S.D.Ohio 1958); United States v.
Bishop, 412 U.S. 346, 360 n. 8 (1973). Even Mr. Ramburg
had to admit that he practices tax avoidance in his profession
and that tax avoidance is generally viewed as legitimate.
As explained by Mr. Heatly, a sham transaction would be one
in which there is no profit motive but exists simply to create
a loss. If a company is in business to make money, it will
have income, not simply develop losses. In his professional
opinion, the TRS System and tax services are not shams. Renaissance
has a good profit motive.
Mr. Heatley and Dr. King both testified Renaissance TTP
is a legitimate business with a legitimate product. The sale
of the TRS and tax services is useful for persons with existing
home based businesses as well as those who desire to establish
a home based business. The TRS Manual and accompanying materials
make it clear that in order to qualify for deductions available
to those persons running a home based business, such persons
must operate the business with the intent to make a profit
and handle the deductions in the manner required by law. See,
e.g. Defendants' Exhibit 6, Manual, p. A.4-5. Mrs. Kennedy
testified that the TRS had value to her and her husband.
Mr. Butler testified he saw the Renaissance TTP business
as an opportunity to make a profit, and that the product
had value. Mr. LaPietra testified that while he did not need
the tax benefits (because he was already receiving them on
his CPA's advice), he saw value in developing a business
which helped others get good tax service. Mr. LaPietra stated
that he saw the business opportunity to help other people
who were not receiving the tax service they needed, make
commissions on the sale of the TRS and tax services and receive
help from Renaissance TTP. Providing citizens with the information
needed to properly run a home based business, properly account
for expenses and advising them about legal tax advantages
and deductions is not tax evasion; but rather, a legitimate
business.
Issue Three If the Court finds isolated misrepresentations
in materials presented by Renaissance TTP, what is the
appropriate remedy?
An injunction is not the appropriate remedy to obtain relief
from past acts. State v. Eastin, 179 Kan. 555, 556,
297 P.2d 170 (1956). "To obtain injunctive relief from
prospective injury, it must be established that a reasonable
probability of such injury exists and an action at law
will not afford an adequate remedy." Kansas Gas & Electric
v. Eye, 246 Kan. 419, 429, 789 P.2d 1161 (1990) (emphasis
added). Here Plaintiff has admitted that if the purchaser
of a Tax Relief System received bad tax advice, he or she
would have a claim for damages and a claim under the refund
policy against Renaissance TTP. See Hearing Transcript
of February 27, 2001 at 18:1-4. This admission alone
eliminates the viability of injunctive relief in the present
case concerning alleged tax advice misrepresentations. Plaintiff
has presented no evidence that even a single participant
in Renaissance TTP received bad tax advice, acted on that
advice and was in any way damaged by such advice.
Moreover, a request for injunctive relief is barred by the
mootness doctrine if there is no reasonable probability of
future injury. The mootness doctrine prevents the maintenance
of suit when there is no reasonable expectation that the
wrong will be repeated. Anderson v. Farmland Industries,
Inc., 70 F. Supp.2d 1218, 1233-34 (D.Kan. 1999), citing Gwaltney
of Smithfield, Ltd. v. Chesapeake Bay Foundation, Inc.,
484 U.S. 49, 66 (1987). "The mootness doctrine 'protects
defendants from the maintenance of suit . based solely on
violations unconnected to any present or future wrongdoing,
while it also protects plaintiffs from defendants who seek
to evade sanction by predictable "protestations of repentance
and reform".'" Anderson v. Farmland Industries,
Inc., at 1234. If the defendant can demonstrate that
the alleged violations have ceased, and there is no reasonable
expectation that the violations will recur, then a request
for injunctive relief is rendered moot. Id. (Correction
of isolated environmental violations after the filing of
the plaintiff's lawsuit rendered the plaintiff's request
for injunctive relief moot). The present case is even more
conducive to application of the mootness doctrine because
all but one of the purported misrepresentations were removed
from the promotional materials/ before - not after - the
Plaintiff filed this lawsuit./ See Ort v. Allied
Industries, 166 Kan. 487, 491-92, 203 P.2d 234 (1949)
(denying injunctive relief to a movant who admitted that
the defendants committed no offending conduct between the
commencement of his lawsuit and trial).
The mootness doctrine has been applied under Kansas law
when the offending party corrects the conduct sought
to be enjoined. See Gibbons v. Brotherhood of Railway,
Airline & Steamship Clerks, 227 Kan. 557, 608 P.2d
1320 (1980) (dismissing appeal as moot where labor dispute
settled and picketing ended). Similarly, the mootness doctrine
has applied under Kansas law when the offending party completes the
act sought to be enjoined. See Pringle v. City
of Wichita, 22 Kan.App.2d 297, 304, 917 P.2d 1351 (1996)
(dismissing appeal as moot where municipality closed street
median before appeal was complete); Connell v. Reno Construction
Company, Inc., 192 Kan. 368, 370, 388 P.2d 830 (1964)
(dismissing appeal as moot where state highway commission
completed road construction before appeal was complete).
Even the simple passage of time, without any further action
by the party sought to be enjoined, may render a request
for injunctive relief moot. Mills v. McCarty, 206
Kan. 93, 96-97, 476 P.2d 691 (1970). When there is nothing
to enjoin, a request for injunctive relief is moot. Dean
v. State, 250 Kan. 417, 427, 826 P.2d 1372 (1992).
However, even if the Court rules that a reasonable probability
of irreparable future injury existed, the Court should enjoin
only those statements found to be materially false when taken
in their full context. In response to the Court's question
on February 27, 2001, a single comment would not LEFT
entering an injunction putting Renaissance out of business. See Hearing
Transcript of February 27, 2001 at 13:16-18.
"A matter is material if it is one to which a reasonable
man would attach importance in determining his choice of
action in the transaction in question." Griffith
v. Byers Construction Co., 212 Kan. 65, 73, 510 P.2d
198 (1973). Under Kansas law, "the court must carefully
examine the context of the circumstances" by which the
allegedly false statement is made. Bank IV Salina, N.A.
v. Aetna Casualty & Surety Co., 810 F.Supp. 1196,
1208 (D. Kan. 1992). Otherwise, the court cannot distinguish
between a misrepresentation of material fact and an expression
of opinion. Id. at 1207-08. "In determining whether
a misrepresentation is likely to mislead consumers acting
reasonably under the circumstances, the Court must consider
the misrepresentations at issue by viewing them as a whole
without emphasizing isolated words or phrases apart from
their context." See Five Star Auto Club,
97 F.Supp.2d at 528. Additionally, the statement must relate
to a past or present fact, "as opposed to mere opinions
or puffing or promised actions in the future," to constitute
a fraudulent misrepresentation. Timi v. Prescott State
Bank, 220 Kan. 337, 389, 553 P.2d 315 (1976). See also Sheldon
v. Vermonty, 31 F.Supp.2d 1287, 1292 (D. Kan. 1998) (noting
that statements of "corporate optimism" regarding
profit predictions may not be actionable in the context of
securities fraud); Baldwin v. Priem's Pride Motel, Inc.,
224 Kan. 432, 436, 580 P.2d 1326 (1978) (holding that sales
puffing by a home builder did not violate the KCPA).
The Court correctly noted on February 27, 2001 that "perhaps
there hasn't been adequate showing that any particular customer
or taxpayer has truly been damaged." See Hearing
Transcript of February 27, 2001 at 15:20-24. The absence
of injury to a customer or taxpayer is persuasive evidence
that the purported misrepresentations at issue are not material.
The commercial speech doctrine presents a separate but related
issue. Even if the Court ruled that a reasonable probability
of irreparable future injury existed, the Court may enjoin
only those statements that fall outside the protection of
the First Amendment of the United States Constitution./
Plaintiff has alleged the minimum tax deduction guarantee
made by Renaissance TTP is deceptive and misleading. See Petition ¶¶ 38
(a) and 57 (c). Plaintiff's allegations bear no resemblance
to the actual guaranty contained in the TRS clamshell, Defendant's
Exhibit 6. See Manual p. 10.67 and back cover. Plaintiff's
allegations that the guarantee is persons "'automatically
receive a guaranteed minimum $5,000 in new tax deductions
resulting from the new business" Petition ¶38 (a); or "Participants
can legally save $5,000 in taxes the first year 'guaranteed'" are
misstatements of the guarantee.
To be clear, the guarantee is as follows:
We guarantee that following our business plan and guidelines
of the TRS Manual will provide you with a minimum of $5,000
in federal income tax deductions for the first twelve (12)
months you operate your home business according to our business
plan. If it does not, we will refund the entire cost of your
TRS, including your monthly fees for participation in the
PTA program for the first twelve (12) months. (Defendants' Exhibit
6, Manual p. 10.67).
Plaintiff's expert, Mr. Ramburg, agreed that he would not
be surprised that a person operating a home based business
would generate at least $5,000 in tax deductions from selling
the TRS. He testified that if one were operating a legitimate
home based business with a profit motive, it would not be
unreasonable for a person to use an automobile for 14,000
to 15,000 miles per year. Defendants' expert, Mr. Heatley
testified he can easily see how an IMA would reach $5,000
in deductions running a home based business selling the TRS.
He stated that if one were actively "working the business," the
projection of a $5,000 tax deduction is reasonable. He would
expect significant car use. In his opinion the most significant
deductions are car, meals, travel and entertainment such
as golf. The IMA's use of the home would not be a major source
of deductions.
Interestingly, Plaintiff failed to produce any evidence
that even one person who sought a refund under the guarantee
did not receive it. While Mr. LaPietra testified he did not
need the tax advice presented by the TRS because he already
received such advice from his own CPA, he believed the TRS
to be a good product which he wanted to sell to persons who
did not have access to professional tax advice as he did.
Likewise, Mr. Butler and Mrs. Kennedy testified they believed
the TRS to be a good product which they had looked forward
to selling to others. The Renaissance TTP guarantee is not
misleading or deceptive.
Injunctive relief is not available to the Plaintiff because
there is no reasonable probability of irreparable future
injury. Even if Plaintiff's allegations regarding the alleged
misrepresentations were true, the evidence clearly demonstrates
that Defendants voluntarily removed any alleged misrepresentation
but one sought to be enjoined, before the Plaintiff even
filed its lawsuit, rendering the Plaintiff's request for
injunctive relief moot. Even if the Court believed that irreparable
future injury was reasonably probable, and such injury could
not be compensated by money damages, the Court may enjoin
only those statements that are (1) materially false when
taken in their full context, and (2) outside the protection
of the Commercial Speech doctrine.
Respectfully submitted,
BRYAN CAVE LLP
By:
James L. Eisenbrandt KS # 06839
Lynn S. McCreary KS # 16658
7500 College Boulevard
Suite 1100
Overland Park, Kansas 66210-4035
913-338-7700 (telephone)
913-338-7777 (facsimile)
By:
Jerold E. Berger KS # 01730
525 S.W. Topeka Boulevard
Topeka, Kansas 66603
785-232-2727 (telephone)
785-232-5656 (facsimile)
ATTORNEYS FOR DEFENDANT
MICHAEL C. COOPER
WYRSCH HOBBS MIRAKIAN, PC
By:
James R. Hobbs MO # 29732
Marilyn B. Keller KS # 15444
1300 Mercantile Tower
1101 Walnut
Kansas City, Missouri 64106
816-221-0080 (telephone)
816-221-3280 (facsimile)
ATTORNEYS FOR DEFENDANT
RENAISSANCE TTP, INC.
CERTIFICATE OF SERVICE
I hereby certify that a copy of the above and foregoing
was served this 16th day of March 2001 via hand delivery
to:
Rex Beasley, Esq.
Assistant Plaintiff
Office of the Attorney General
120 SW 10th Street, 2nd Floor
Topeka, Kansas 66612-1597
ATTORNEY FOR PLAINTIFF
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