Nu Skin - On List of '100 Most Trustworthy Companies'

[Doc Bunkum]

Seems Nu Skin distributors are all a little giddy over the recent news that Nu Skin was named one of the “100 most trustworthy companies” in the U.S. by Forbes magazine this year.

The actual news announcement went something like this:

Nu Skin was named one of the “100 most trustworthy companies” in the U.S. by Forbes on Monday. The company was listed 5th in the mid-cap company section and received an accounting and governance risk (AGR) score of 96/100.

Now compare how that press release grew to what distributors are claiming on the net:

The positive media attention just keeps coming. Just this week Forbes also noted NSE as one of the most trustworthy companies on the planet. We also just won the American Business Award this year for the most innovative company of the year in the United States …

From "one of the “100 most trustworthy companies” in the U.S." to "one of the most trustworthy companies on the planet"?

Actually, if you look at the selection process, it really has nothing much to do with what you, the distributor, ends up getting paid.

Forbes themselves describe how they came up with their list of '100 Most Trustworthy Companies':

Who can you trust today? It's a more crucial question than ever now, across the business world. To find the answer, Forbes turns to Audit Integrity, an independent financial analytics company based in Los Angeles, which looks beyond the raw data on income statements and balance sheets to assess the true quality of corporate accounting and management practices.

So basically the list is about corporate accounting and management practices rather than the comp plan.

I think a more useful tool to evaluate Nu Skin would be to do a Google search for "NuSkin’s Naughty Numbers" or read the document on this link.

[Emet]

Here's their income disclosure from 2008:

The average commission paid to U.S. Active Distributors each month was $118.50, or
$1,421.75 on an annualized basis. In 2008, the average monthly commission paid to U.S.
Active Distributors who earned a commission check was $814.50, or $9,774.00 on an
annualized basis. Note that these figures do not represent a distributor’s profit, as they do not
consider expenses incurred by a distributor in the promotion of his/her business and do not
include retail markup income. On a monthly basis, an average of 14.11% of U.S. Active
Distributors earned a commission check. 3 Active Distributors represented an average of
40.71% of total distributors.4

http://www.nuskin.com/global/library/pd ... rnings.pdf