Imagine I own a company that purchases a product from another company ( we'll call it the "raw material") and incorporates that product into products I create and market. Now somewhere along the line several people make disparaging statements about that raw material and publishes those statements on the internet.
Could I productively sue those people for libel?
A few points:
- The people who made the negative statements have commercial interests in the same market segment as my company or in related segments.
- One particular piece of disparaging information was a preliminary lab result which was published before full testing was completed. The preliminary results indicated significant problems with the "raw material." When the full battery of tests were concluded those problems were proven to be much less significant than the preliminary results indicated.
- The people I wish to sue published the preliminary results but also (later) published the much less damaging full report.
- I have a hell of a hard time establishing actual damages from the alleged disparagements. In my complaint I can only point to a drop in my stock price in the relevant time frame but there are other, arguably more relevant factors which could have effected the stock price and in my SEC filings I reported a 20% increase in product sales in the relevant quarter over the previous one.
- My company could honestly referred to as a "stinky pinky," a thinly traded pink sheet public company with significant corporate governance issues including a majority owner and former (but unofficially still active) CEO facing significant fraud charges from a previous business endeavor.
- In my suit I'm asking for in excess of one hundred million dollars.
I suspect the lawsuit is something like an intimidation tactic and a publicity stunt. Even if damages could be established I sincerely doubt any or all of the defendants could come up with anywhere even remotely close to the amount of damages asked for. Further, the actions mentioned in the complaint took place in April and the suit wasn't filed until last week and followed closely on the heels of a negative report published by a largely respected activist group. Now the author and the publisher of that report are not named defendants in the suit, even though an initial press release indicated they would be:
I believe the publisher wasn't sued because they would not be inclined to settle out of court and could retain the caliber of legal council to mop the courtroom floor with the complaint and the attorney who wrote it. So instead they are only going after the "other parties and individuals."“We will seek full legal remedies and awards for the damages caused by the malicious and intentionally harmful article and actions by the enterprise made up of the publication’s author, the publicist, and the company, other parties and individuals,”